The New York Times reports that Food Magazines Begin to Consider Cooks’ Budgets. Gourmet has a new budget-conscious column called “Cook Smart,” and they put a ham sandwich on the March cover. One wonders: might TV cooking shows follow suit?

We don’t see a lot of cost-cutting tips on air in this Modern Era, but back in the 1970s, the other recession that some of us remember, Philadelphia school teacher LaDeva Davis hosted “What’s Cooking” on PBS. The theme was “eat well, save money” and Davis’ focus was on giving budget and nutrition tips.  One reporter called her show a  televised “recession cookbook.” And by the way, she was not at all dry and boring and playing the role of the nutrition police. She knew how to have a good time and entertain her viewers.

LaDeva Davis, circa 1975

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