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R.I.P cooking television, circa 1955

Postwar cooking show host Dione Lucas taught French cuisine to the American viewing audience before Julia Child – oui, c’est vrai! Along with a thumbs up for Dione herself, this Time magazine article from 1955 forecasted a grim outlook for the future of the genre when TV itself was but a toddler! A couple of gems from the article (but the whole short thing is well worth the click):

“It is a measure of how TV cooking has declined that Dione Lucas does not have a horde of imitators. Gone are the old days when TV cooking simmered along on full-length programs over most stations around the country and the meringue melted under hot lights.”

And …”The trouble seems to be that the TV brass just does not believe that housewives are interested in good cooking. Where TV cooking has survived, it generally aims at a mass audience that will buy sponsored gastronomic monstrosities (e.g., prewhipped cream).”

There’s much more about Dione Lucas in Chapter 2 of Watching What We Eat.

This entry was posted on Sunday, March 29th, 2009 at 5:07 pm and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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