Remember when Kelsey from “The Next Food Network Star” said it was her dream to be a cooking show host? That dream was dashed on air when she lost to Aaron McCargo, Jr. But her ideal platform has emerged and risen to meet her where she flits in mid-air. The Food Network’s parent company, Scripps, has launched Food2, a new web “experience” targeting the 21-34 year olds (Rachael and Giada are apparently too old for them). The multi-media web experience integrates social media like Facebook and Twitter in ways that are making me cross-eyed just thinking about, but this should all come as no surprise. Food and cooking are as malleable as Play-Doh. Just find a demographic niche that needs and wants them and they’ll fill the gap in no time.

Scripps' new hipster food experience, Food2.

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