Perhaps you’ve heard this already, but the time is drawing near when you will have the opportunity to really and truly surround yourself in 24-7 cooking programming. Presumably, there’s such a craving for food and cooking on TV that one channel isn’t enough. So Scripps is rebranding its Fine Living Network (already pretty strong in the food dept.) as the Cooking Channel. If you’re one of those people who calls the Food Network the Cooking Channel already just because you’re silly, you might want to consider an alternate naming scheme.

Just like MTV needed MTV2 to get back to its roots, so the Cooking Channel promises to lean more in the instructional direction, the path that many complain the Food Network has increasingly veered off in the last decade.  Some of the Food Network’s familiar faces will appear on the new channel (hint: Bam!). The current plan is for the channel to premiere on Memorial Day, just as we’re all digging out our grills and lawn chairs and looking for some inspiration.

See Flay and Ray, et al in May

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